Your Journey Begins Here.

There’s never been a more exciting time to become a Triumph Dealer! We are searching for new partners in strategic markets across North America. Are you ready to become part of the Triumph family? Fill out the information below and we will contact you with information regarding Triumph’s prospective dealer interview process.

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All this comes with the prestige of a truly unique and legendary British brand with a storied reputation for always blazing our own trail. We would love to extend you the opportunity to learn more about Triumph Motorcycles and to explore the possibility of a partnership. We look forward to speaking with you. 


  • Triumph is one of the world’s oldest and most iconic motorcycle brands with a fiercely loyal customer base that consistently ranks at or near the top of the industry in customer loyalty ratings.

  • The fastest growing European brand in North America, Triumph is coming off the best sales year in our entire history, setting a new North American retail sales record for fiscal year 2017.

  • The current product line is world-renowned – including a number of class-leading models and prestigious “motorcycle-of-the-year” picks – earning nearly universal acclaim for overall performance, technological advancement, superior build quality and unique British character.

  • Through Triumph’s lucrative performance incentive programs, we are able to offer our dealer partners a higher margin opportunity than nearly all other OEMs.

  • Triumph offers a broad range of dealer support with resources like comprehensive online training for dealer staff, financial composite training to analyze financials and pinpoint profit opportunities, and a collective marketing program to help dealers maximize marketing and advertising efforts. 

  • Triumph also provides an incredible level of customer support with assets ranging from quarterly incentive programs, to a dedicated consumer financing service through Freedom Road Financial, to dedicated Triumph-branded service, maintenance and GAP financing through RPMOne, to our freshly revamped e-commerce platform.